Cristina Fernández has just gotten a flashy, positive layout in the Huffington Post, the world’s most popular blog.
In a brief piece in the blog’s Style section, Fernández gets the following gloss under the headline Hello Argentina! Meet The Stylish Madam President:
“You couldn’t find this stylish woman at the first ladies gathering on Wednesday night because as President of Argentina, Cristina Fernandez de Kirchner was meeting with Obama, Gordon Brown, and the rest of the G-20 leaders. Kirchner honed her sense of style as Argentina’s first lady (she succeeded her husband in office), and is known for her love of designer clothes and handbags. Her purses and stilettos almost always match her bright colored ensembles. Sometimes nicknamed “Queen Cristina” and the “New Evita,” this Latina leader means serious business when it comes to fashion. Which look is your favorite? Check out the slideshow and chime in below.”
HuffPost then provides a 23-photo slideshow of (mostly) flattering photos of the president, who, admittedly, can look pretty fashionable from time to time.
The spot at HuffPost, while obviously superficial in nature, is still possibly the best piece of PR I’ve seen for Fernández since she took office in December 2007. It also comes just a week or so after the Argentine government hired the British-based PR firm Bell Pottinger to manage its image abroad. In a deal reportedly worth around seven figures, Pottinger was hired to improve the way people think about Argentina, starting with Argentina’s participation in the G20 summit this week.
Regardless of how the HuffPost piece came about, it’s a coup for the government, or at least for Fernández, especially after the president suffered this awful setback in a recent piece in the world’s leading paparazzi site, TMZ. (Kudos to Brian over at As Belgrano Byrnes for the heads up on TMZ.)
*Photo from the Casa Rosada Press Office