Hoyts, the leading movie theater chain in Argentina, has opened a new 10-screen complex with two “Premium Class” theaters and one 3D screen. The movie complex, which is located in the new DOT Baires shopping center in Saavedra, offers premium customers with Lazy-Boy like chairs that recline to a 60 degree angle.
Premium customers also get access to premium food. The delicacies include full meals with appetizers and options like smoked salmon, smoked wild boar, chicken rolls, fresh fruits and other deserts. Premium seats include call-buttons that allow customers to solicit additional service.
“To satisfy demand from an increasingly picky public, Hoyts is incorporating the premium class theater concept for the first time in Argentina,” Hoyts Argentina CEO Pablo Lundahl said in a statement. “We’re talking about two maximum comfort theaters, with ample space between the seats, supporting tables, a separate lobby for waiting and hanging out with friends or family, and a diverse and special culinary offer designed by chef Martín Molteni. Premium tickets will cost around 40 pesos, in addition to whatever other products are consumed.”
Hoyts spent $6 million to build the new complex. With 97 screens and 1.3 million in annual ticket sales, Hoyts is the top movie theater chain in Argentina.
*The Dot Baires shopping center is located near General Paz and the Panaramerican highways.