Netflix CEO Reed Hastings provided new details on Wednesday about the company’s online video service in Argentina.
Among other things, Reed said Netflix aims to have all of its TV and movie offerings available in their original languages with subtitles and secondary audio options.
The video streaming company, which already has more than 25 million customers in Canada and the U.S, started streaming in Argentina, Paraguay and Uruguay on Wednesday, a day after it launched in Brazil. By the end of next week, Netflix will be offering its service to 43 countries in Latin America and the Caribbean.
For a look at why Netflix launched here before doing so in Asia and Europe, check out my article here.
For local readers, the key points are that Netflix will:
*Expand its online library on a daily basis
*Continue adding subtitles and other language options
*Add Argentine production content
*Allow users in any one country to automatically view content when they are traveling in another that offers Netflix. So, if you sing up in Argentina, you will be able to watch U.S. content when you’re in the U.S., etc.
*Continually add to the number of devices that allow you to watch Netflix on your TV. Soon Argentine-made Samsung and LG Smart TVs will allow for Netflix streaming. Other devices, like the Xbox, will be compatible as early as November. The company is working with Apple to make its service available on iPhones & iPads too. It’s not clear when Netflix might be able locally via Apple TV.
*Will automatically detect the speed of your broadband connection and adjust the quality of the streaming accordingly. The faster your connection, the better your video quality will be. As a general rule of thumb, if your connection is fast enough to watch YouTube, it’s fast enough to use Netflix, which is capable of streaming at 1080 HD.
If you’re a U.S. or Canadian expat in BA, you can continue to use your accounts here. Netflix will automatically recognize your IP address and start offering you content that is available in Argentina. Likewise, instead of paying 39 pesos a month, you can sign up in the U.S. and pay $7.99 per month, getting the very same access.
In general, the content on Netflix in Argentina is at least one year old, for now. That means you won’t find the latest TV episodes or movies on Netflix. This may change in the future as the company signs more distribution deals. Netflix currently offers about 10,000 hours worth of content in Argentina.
Netflix has a very complex algorithm system that measures your movie preferences – when you rate shows online – and learns your interests. The site has more than 6.5 billion user preferences stored online and it uses that information to change the way TV shows and films are displayed on your screen. The more you use Netflix, the better it gets at suggesting movies and shows for you.
You can sign up here. You’ll need a credit card or a Paypal account. The company is exploring for ways to add additional payment options in Argentina.
If you have any questions, let me know. I’ll try to get you answers.